In wholesale business, the wholesaler gives more emphasis on the quantity of goods, not on the quality. These things do not matter to them at all. Wholesalers do not pay much attention to the location of the shop and its appearance, and display of goods because they sell only a specific type of items, and their customers are generally retailers or other businesses, who purchase the goods for the purpose of resale. Finally, they are repacked and resold to the other parties. It is a type of business in which goods are being purchased from the producers by the wholesaler in big lots, and then the bulk is split into comparatively smaller lots. Wholesale refers to the selling of goods to the customers like retailers, industries, and others in bulk, at a low price.
When the goods are manufactured, they are sold in large quantities ( wholesale) to the wholesaler, who further sells them to the retailers, who finally sells them to the ultimate customers.īecause of this divide, retail relationships are categorized as business to consumer (B2C) or direct to consumer (DTC), while wholesale is known as business to business (B2B). Wholesale and retail are two distribution arrangements, that constitutes a major part of the supply chain. The word wholesale simply means selling in bulk quantities and retail stands for selling merchandise in small quantities.
Before reading the text, can you explain the difference between “wholesale” and “retail”? Do you have your own work experience in any of these trade models? Do you know some well-known wholesalers and retailers in Russia and foreign countries?Įx. If necessary, check their definitions in the dictionary.Įx. Study the following terms: bulk, commodity, merchandize, profit margin, supply chain.
0 kommentar(er)
